This is a talk on how we think about non-participatory surveillance versus participatory surveys in society. Consider that the omission of data is at least as harmful of malicious surveillance. Further, data about your identity is gibberish yet there exists plenty of you out there online. How do we supervise our data? And as with any information, objectivity is only as robust as its inputs and so, AI will not automagically produce an accurate census. However, design-thinking can move us past broad surveillance into humane and useful surveys.