Seattle, WA May 6, 2017
Narrative as a Guide for User Experience

When creating experiences, we often overlook the subtleties of who our users are, and what their expectations are. By telling ourselves stories about those users, we can capture a wider breadth of users. We can also create a more fulfilling, personalized experience for everyone.

This talk will cover how factors like education level, age, and gender affect how a user interacts with a product, and what will make the experience most satisfying for them. It will also cover the basics of how to design a user profile and walk through an experience as that user.